The point was to reach out to this group. “We can’t take anyone or any place for granted,” she said. “And therefore I am asking you to volunteer for a phone bank, for a canvas — at the very least if you know anybody who’s even thinking about voting for Trump, stage an intervention! That may be one conversion therapy I endorse.”
So, she was calling some Trump supporters deplorables to say the rest are not. But also, even the part calling some deplorables wasn’t exactly serious. The full deplorable sentence was, “You know, to just be grossly generalistic, you could put half of Trump’s supporters into what I call the basket of deplorables. Right?”
And then she paused for laughter. The part where she lists off all the -phobics, that was her rattling off people’s previous accusations rather than levying them herself. Go watch the video — a proper transcription of that part might surround each word with mocking quotation marks.
Some people on Trump’s side are like that, she said, but the point here was that few are, they weren’t significant before Trump amplified their message and they don’t encompass his entire base. Clinton later regretted using the word “half,” and the rest of the speech’s wording implies she was placing much less than half of supporters in that category.
The lesson here is, in general, don’t say someone’s “one of the good ones” in an attempt to connect. It rarely works. Had she not said that “deplorables” line, people the next day would instead be talking about what immediately followed her speech at that event. It was Barbra Streisand singing a Trump-themed parody of “Send in the Clowns.”
Granted, that alone might have been enough to cost Clinton the election.