Quinta Brunson: Her Buzzfeed Road To Abbott Elementary

I have a vision

Sure, Quinta isn’t the first entertainer to parlay social media success into a more mainstream career.  Jake and Logan Paul parlayed YouTube success and controversy into weird boxing/attention-seeking careers. And then there’s … well, it’s not a long list. 

That’s what’s so cool about Brunson’s path.  It all started with a video she posted on her Instagram:

That turned her into a walking meme.  

That’s … not always a good thing. Would you want to go through life being known as Bad Luck Brian?  But for Brunson, the video’s popularity allowed her to do what we all want to do: quit the day job. Off to Los Angeles to pursue comedy.

Her video helped her land a Buzzfeed residency, “a program for aspiring on-camera personalities and YouTubers/TikTokers.”  She started hitting them out of the park right from the start, like this video about The Actual Scariest Things On Earth.

Three months later, she interviewed for a full-time position.  "I have a vision for BuzzFeed Video," she said in her job interview. “I see a world where these videos are serialized. Where we write characters and storylines that people will follow, much like they follow TV characters.”

Child of the internet

And there’s your rags-to-riches comedy story, one that could only have happened in the 2010s.  As Brunson says in her “Why I Left Buzzfeed” video, she hit the Internet at a very specific time, one not yet dominated by algorithms (or, at least, dominated by the right algorithms) that allowed her viral videos to find an audience.  It also gave her a venue that encouraged networks like ABC to take a chance. 

Now the question is:  Did Quinta actually blaze a path for others here?  Based on the success of Abbott Elementary, it would make sense for networks to be scouring popular YouTube and TikTok channels for the next crossover star.  But Brunson doesn’t believe it has to be one or the other.

“In reality, I’m a child of the internet, she told OkayPlayer. “I was born with it, I love it and I use it every day. I don’t want to abandon it. People … think that they have to get out of it to be on TV or movie land. I don’t feel that way and I never want to feel that way.” 

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Top image: Buzzfeed