Joel knew pitching Hollywood on his show would be difficult, but because of his appearances on HBO, Letterman, and SNL, Hodgson had become Minneapolis comedy royalty. Producers at a UHF channel called KTMA agreed to run the show. Hodgson says the entire concept of the show was built as it aired at KTMA. “That’s really where we figured it all out: the theme song, the story, and even movie riffing, which wasn’t super clear when we started because I remember thinking, ‘Man, how much can we do? How much riffing can we do? At what point is it gonna become a big distraction to the audience? Can they multitask? Can they hear? Can they grasp what we’re doing?’”