If this was a normal story, he'd simply learn the hard way that anyone can use anything you post on Instagram. But Lichfield was confused. He'd gotten the photo from Getty Images, a stock photo giant used by every major media outlet. Lichfield contacted Getty, which confirmed that the man in the photo was a stock model, and then the angry hipster, who confirmed that he was not. It was a different person entirely. Lichfield chronicled the whole ordeal on Twitter, marveling that "[h]ipsters look so much alike that they can't even tell themselves apart from each other." So either the study was correct, or Jordan Peele has a food-truck-themed sequel to Us in the works.